The Role of Color Psychology in Design: Choosing the Right Colors for Your Brand

I love creating content, but my favourite type is the one that answers questions that help others. I want to thank Jamie for leaving a comment on one of my previous articles about brand consistency

We are emotional beings. We feel, we think, we perceive. If you haven’t thought about colour psychology before, this is the perfect time to do that. So let’s explore this topic together.

If you are a Medium member and don’t want to read this article, there is an option to listen to it. 😉 Plus that way we might help the algorithm push the article to other people interested in the same topic.

Now, when we think about design we might associate it with shapes, movement, fonts and of course colours. So all this combination creates the full picture for your users and the way they perceive you. Whether you’re designing a website, a logo, or any other visual element for your brand, the colours you choose can influence how users perceive and interact with your content.

In this story, we’ll explore the importance of colour psychology in design and provide practical insights into choosing the right colours for your branding.

Read the full story here. You can get my Free Brand Style Guide Template: Elevate Your Brand Consistency.